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Social Media as a Growth Driver for the Toy Business

Lecture from the Toy Business Forum at Spielwarenmesse 2025

Social media offers great potential for the toy industry. Which platforms work particularly well and which content appeals to the target group will be demonstrated using practical examples and concrete tips – for greater reach and a stronger brand presence.

About the Speaker Lisa Lan Anja

Lisa Lan Anja is a social media strategist, university lecturer, and TEDx speaker. Since 2016, she has been successfully helping companies inspire audiences on social media. With clarity, charisma, and an eye for the essentials, she inspires people worldwide with her talks.

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