Spielwarenmesse: Exhibitors and visitors survey 2020: Current atmosphere within the global toy industry

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Aussteller- und Fachbesucherbefragung 2020: Ein Stimmungsbild der Branche
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Exhibitors and visitors survey 2020: Current atmosphere within the global toy industry

from Spielwarenmesse eG

The corona pandemic has been impacting people's personal lives and public spheres for months now. The industry and the retail trade has been hit particularly hard. To find out how they are dealing with the crisis and its consequences,Spielwarenmesse eG as the organiser of the industry's leading trade fair conducted a representative survey. 1,810 trade visitors from 42 countries and 548 companies from 48 countries took part in the survey conducted in spring.

Visitors survey 2020: Current atmosphere within the global toy industry

The survey demonstrates that retailers responded swiftly to the crisis and found new ways to remain available for customers. One third of the interviewees, however, did not make any changes. Also, communication with customers was adapted to the changed circumstances. New channels were chosen, including social media and messenger services. Despite the severity of the situation especially in relation to staff, a large number of those asked is cautiously optimistic and states that business will recover before the end of the year, or even that the slump in sales will have been compensated.

Here you will find the results of the complete visitors survey.

results visitors survey

Exhibitors survey 2020: Current atmosphere within the global toy industry

The results show that manufacturers have largely adapted to the changed reality. They have created new, digital possibilities to communicate both internally and externally. The most frequently experienced personnel-related consequences from the crisis include short-time and offering more possibilities for people to work from home. Despite all adversities, the predominant outlook for the remainder of the year is cautiously optimistic.

Here you will find the results of the complete exhibitors survey.

Exhibitors survey


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Spielwarenmesse eG

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