Another interesting factor to consider is that as children play anywhere, anytime, fantasy can apply to products to be used in several situations. For example, bath time can become a place for the little ones to play pirates and mermaids or even to imagine they have magical powers. They can do so with products such as “Rub A Dub Mermaids in the Tub” and “Rub A Dub Pirates of the Tub” by Alex toys, with 2 characters that squirt water and play sets that float in the bath, or “Conjure up colours in the bath” by SES Creative, a magic wand the child moves in the bath to magically turn the water pink, blue or purple.
No doubt, there is an interesting potential to create toys that promote fantasy in various contexts (think in a broad way: the pool, the beach, the car, the supermarket,…), and related to various activities (eating, brushing their teeth, taking a shower, putting on clothes,…).
Fantasy & other topics
Another characteristic that can inspire innovation by using fantasy is to combine its themes with others that are trendy. For example, a toy featuring a mermaid that has magical powers to clean the oceans for plastics could be very appealing for children and society right now.
Traditional topics can also be mixed with fantasy very successfully, for instance sports. Nowadays, in the market there are inflatable punching bags that feature characters that really help the kid imagine they are actual boxers, karate kids, knights or ninjas fighting their opponent.