A digital shop online or brick-and-mortar store in the city? The answer in a multi-channel shop is “why not both?” There are now many ways to approach this. Bernd Albl is an expert in innovation and product management at the Umdasch Shopfitting Group. His presentation looks at the project planning and implementation of an interactive shopping wall within a fashion store. In this, he shows you the objectives, benefits, opportunities and possibilities that this brings for the customer and the company.
In his presentation entitled “Interactive shopping wall – the entire shop in a digital store”, he takes you through the following topics:
- facts and figures on consumer change,
- linking the online and offline worlds using an interactive shopping wall,
- the fundamental concept behind the interactive shopping wall,
- how the interactive shopping wall works and is operated,
- what results were achieved using the interactive shopping wall?
- technologies of the future
Toy Business Forum 2015: Interactive shopping wall – the whole store in a digital shop