There are countless exhibitors at a trade fair. Why should visitors take photos of your stand and not someone else's? What type of stand would your average fair visitor want to take a photo of? The most basic requirement is to have an attractive display. But to stand out from the crowd, you have to offer visitors that little bit more than your competitors do. It's worth thinking at the design stage about the “icing on the cake” that will prompt your business’s target audience to whip out their phones. Either the stand itself will be that prompt, or it has to be supplemented with a suitable Instagram campaign.
If you do decide to make your presence at the fair itself into Instagram art, you can work on the motif. It has to be unique and unmistakable. It also has to reflect the core strengths of the business, or what is associated with them. A photo will always raise interest in the business behind the motif. At the same time, the interest that is aroused generates clicks on the corresponding Instagram profile. Let visitors know that they are allowed and encouraged to take photos with the motif. Use photo points, the right signage and floor stickers pointing out the perfect position for a snapshot to complete the Instagram feature.
Last minute ideas for Instagram moments
In case your designs for Spielwarenmesse 2020 are already finalised, or you’re still missing that special something to “dot the i’s and cross the t’s”, here are a few ideas that don’t involve changing the structure of your stand.