Klaus Müller: As far back as 1896, my family opened a shop for bicycles, steam engines and electrical goods. Since 2002, our store has been located in the Mögeldorf district of Nuremberg, and we offer our customers more than 30,000 products on 1,800 m² of floor space. Besides toys, our main focus is the back-to-school business – that is to say satchels, backpacks and stationery. Our product range also includes books and for the last three years, we have had a large creative department.
Which products are currently selling like hotcakes in your shop?
K. M.: At the moment, of course, everything that's linked to licences. First and foremost, Paw Patrol, DJ Mask and Fireman Sam. Besides them, backpacks from Nitro and Satch are currently selling extraordinarily well.
Why are ToyAward products an integral part of your range – without fail?
K. M.: It's obvious, isn't it? Because, ultimately, new products are what determine business in the toy industry. A few years ago, over 50% of the goods we now sell weren't even on the market. The ToyAward recognises unique innovations and the bigger these innovations are, the better they can be sold in stores and are included in the assortment of large retailers and associations. ToyAward products simply have to be available in a good specialty shop.