Lisa Hilbert: Our Walking Act and the accompanying give-aways help us draw in visitors and indicate to them where we are – which inspires them to pass by and take a look. Our mascot, Pepe is popular not only with children, but also with grown-ups. Beyond this we feature in various other media and promotional materials of the Spielwarenmesse such as the hall plan, in directories, on the special areas as well as Spielwarenmesse's magazine, Spirit of Play. Additionally, we are included in other known specialist media showcasing a first look at what our visitors can expect at the Spielwarenmesse.
Which measures at your booth turn the visit of prospects and customers dropping by at your booth into an experience?
L. H.: Our B2B brand, Toynamics bundles all B2C brands putting a focus on experiential marketing. In particular, this is reflected in interactive shop-in-shop solutions which we also showcase at our booth: A versatile customer journey across the Toynamics world of brands which are presented as a genuine collection of theme worlds. Beyond this, visitors can experience and test products and experiment with them to see and feel for themselves what they are like. Our year-on-year booth party is also a must-attend event. This is where the Toynamics spirit and brand can be experienced from a totally different perspective.