Theresia Le Battistini: I absolutely loved playing with dolls as a child. I would spend hours doing their hair and styling their outfits. When I became the mother of a daughter myself a few years back, I was surprised to find that today’s dolls look just the same as when I was a child. I began to research, held discussions with toy retailers and visited the Spielwarenmesse in Nuremberg. This confirmed my suspicions that there was no variety and, especially, nothing aimed at older children. I wanted to change this and that’s where the I’M A GIRLY journey began.
Many industry experts consider the doll market saturated. Dolls in all price ranges can be found virtually everywhere – from petrol stations to luxury gift boutiques. Why are you still so confident that you have discovered a niche with your creations?
T. L. B.: With our dolls, we are offering a traditional product with a stylish twist. Something that simply did not exist on the market prior to this. We have the best development and design experts: girls and boys aged 9 to 13, who make up our Kids4Kids team. Besides the dolls, they also design the new fashion collections launched each season. We now have more than 150 accessories and will add two new dolls from late October 2018.
Where are the products produced?
T. L. B.: The dolls are designed in Switzerland and manufactured in China.
Apart from the prospect of commercial success, what are your other motivations?