Sabine Gauditz: Unfortunately, our day-to-day business operations leave us very little time for preparing and planning for the trade fair, but this certainly won't come as a big surprise. I take a look at the hall occupancy in advance, so I can plan my path through the fair as effectively as possible. I draw up a rough plan for important exhibitors, because, for example, they caught my eye in previous years on account of their inspiring stand design. I also schedule the times for talks and events, so I can keep up-to-date with the latest topics of the retail sector and how to present goods.
Could you briefly describe a typical visit to a trade fair for you?
S. G.: If there's a special show or a trend show, then that's my first target. Then it's on to the halls that have the most interesting exhibitors for me. I almost always go through these halls systematically, aisle by aisle. Always with my eyes peeled, on the lookout for new products, interesting companies or assortments for that special product image. For me, a trade fair visit is 60% purchasing and 40% inspiration and discovery. That's why I don't make any fixed appointments at the stands beforehand. This is mostly likely also because I buy toys as an additional range, and when it comes to purchasing, ordering from one particular person is almost never important. I assume that everyone at the stand is equally competent and able to answer my questions. If there's an interesting talk, I'll set aside time for it. And if there's any time left, I'll go through all the remaining halls in search of suggestions and ideas.
Ms Gauditz, thank you very much for the insights into one of your typical trade fair days.
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