Customers want transparency
Large and small manufacturers, testing institutes, and lawmakers alike are working on developing safe materials. Over time, materials for a wide spectrum of applications have become differentiated and specialized. This is especially so for synthetic materials such as plastics and textiles, which are adapted to their respective purposes through the use of additives. However, the safety of materials for their particular areas of use is important. Accordingly, when manufacturers introduce new products to the market, standard and guideline thresholds are adapted and adherence is measured by testing institutes.
The corresponding seals to support the traceability of production paths, ingredient safety and product sustainability are taking root on the market. These are meant to help consumers to buy toys that measure up to their own safety consciousness.
There are very positive effects on the quality of toys: Consumers develop an awareness of materials and ingredients – and thanks to the public attention, manufacturers are held all the more to adherence to standards and guidelines.
New materials and their exciting properties naturally lend themselves to new playing experiences. Toy sellers are well advised to familiarize themselves with the most important ingredients and testing seals and to meet customer need for safety with suitable advice. Dealers can turn for assistance to toy associations, which remain in close contact with manufacturers and testing institutes.
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