Spielwarenmesse: 2020 toy trend – Digital goes Physical

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Trend 2020 – Digital goes Physical
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Trends

2020 toy trend – Digital goes Physical

from Spielwarenmesse eG

“Baby Shark – Doo Doo Doo Doo Doo Doo – Baby Shark – Doo Doo Doo Doo Doo Doo – Baby Shark – Doo Doo Doo Doo Doo Doo – Baby Shark!”. The video for this catchy tune has already racked up more than 3.8 billion views on YouTube and the song has even made it into the Billboard Hot 100 charts. While younger kids are going mad for Baby Shark, the older ones are all about the online game Fortnite, however. The cooperative survival game with more than 250 million registered players has become a mass phenomenon and even overtaken the previous leader, Minecraft. Computer and video games are now filling entire stadiums as professional esports competitions and the market keeps growing inexorably. This is also inspiring the world of classic toys. Angry Birds has shown how this is done. Countless heroes of the game app have made it into children’s bedrooms as soft toys.

The Digital goes Physical trend brings the stars of the virtual world into our homes as action figures, board games, puzzles, schoolbags and much more.


Pikachu & Eevee Poké Ball collection from The Pokémon Company International

The Pikachu & Eevee Poké Ball collection from The Pokémon Company International is aimed at girls and boys aged six and older. The two all-time-favourite Pokémon characters Pikachu and Eevee, stars of numerous video games, appear together in the Pokémon trading card game! There are also two new holographic cards – a great addition to any collection. Plus, the Poké Ball has a secret compartment inside that holds up to 60 Pokémon cards


Girl is playing with Baby Shark wooden sound puzzle from Spinmaster

Baby, Mommy, Daddy, Grandma and Grandpa Shark are probably the world’s best-known shark family and now you, too, can get your hands on them. Large puzzle pieces have to be placed correctly to trigger the Baby Shark song, which is no longer just available on YouTube. The Baby Shark wooden sound puzzle from Spinmaster is suitable for ages two and up. The puzzle teaches children how to recognise shapes and sounds through play.


boy is playing with fortnite figures

Fortnite figures, vehicles and play sets from Epic Games/Moose are perfect for all Fortnite fans aged eight and older. Ragnarok, Rex, Cuddle Team Leader and Brite Bomber, the four most popular figures from the Fortnite video game, ensure authentic play fun in real life as 10 cm action figures. Together with the ATK All Terrain Kart, packed with faithfully reproduced details, they bring all kinds of action to children’s playtime.


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Spielwarenmesse eG

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