With Tom & Jerry, Mickey Mouse and Bugs Bunny there are many classic licenses in the current Kids License Monitor which compete with the permanent top...
The whole business of licensing is often a bit of a gamble for toy manufacturers – bet on the right theme and you can really hit the jackpot. Movies...
Which licensing trends are making a big splash? The Spielwarenmesse® and the editors-in-chief and publishers of licensing publications give an answer....
Which trends are coming down the track? This question is on the minds of all toy experts. Timing is crucial with merchandising in particular. You have...
Shaun the Sheep and Guardians of the Galaxy are some of the new favorites among children. The heroes from established Disney and Pixar blockbusters,...
