LicensesToy Business ForumChildrenMarket research
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08. November 2018
No matter where on Earth you may look: Don’t kids play the same way everywhere? Girls love their dolls, boys prefer cool cars, dangerous dinosaurs and...
LicensesChildrenMarket research
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18. October 2018
Minions are the most popular toy license in the UK and France. Which other superheroes are currently in high demand? The Kids License Monitor of the...
Whether it’s Minions, Frozen, Cars or Tom & Jerry, children’s superheroes are in high demand. The Kids License Monitor of Munich’s children and youth...
With Tom & Jerry, Mickey Mouse and Bugs Bunny there are many classic licenses in the current Kids License Monitor which compete with the permanent top...
The whole business of licensing is often a bit of a gamble for toy manufacturers – bet on the right theme and you can really hit the jackpot. Movies...
Which licensing trends are making a big splash? The Spielwarenmesse® and the editors-in-chief and publishers of licensing publications give an answer....
Which trends are coming down the track? This question is on the minds of all toy experts. Timing is crucial with merchandising in particular. You have...
