Spielwarenmesse: Video: Avoiding risks in the online toy trade

Choose language

 

Vortrag über Rechte im Spielwarenhandel
  Marketing

Marketing

Video: Avoiding risks in the online toy trade

from Spielwarenmesse eG

How can the toy sector find its way in the legal jungle? What legal requirements and directives have to be heeded?

Presentations from Ulrich Brobeil, a lawyer and Managing Director of DVSI e. V., the German Association of the Toy Industry, and Steffen Wilde from the WILDE. Rechtsanwälte legal firm provide the answers. They look at the most important legal issues with respect to trade, advertising and customer retention.

In their presentation entitled “2015 online toy trade – burning legal issues with respect to trade, advertising and customer retention”, Steffen Wilde and Ulrich Brobeil provide information on:

  • the legal requirements and competitive pressure in the online toy trade,
  • the 3-phase model of online customer communication in the buying process,
  • the burning legal issues with respect to the individual phases,
  • when action is needed.
Toy Business Forum 2015

Newsletter

Stay informed with trends and developments of the toy market. Register for one of our newsletter.

 

Newsletter

Stay informed with trends and developments of the toy market. Register for one of our newsletter.