Spielwarenmesse: Boost your business on international Children’s Days

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Internationaler Kindertag


Boost your business on international Children’s Days

from Spielwarenmesse eG

National and international Children’s Days open up new sales opportunities for the toy sector. Anyone familiar with the customs for Children’s Day in the various countries can use promotions to generate good additional business.

Following Christmas and Easter, Children’s Day is another official way to get children’s eyes gleaming with delight. Visitors to the Spielwarenmesse® in 2015 are bound to have already seen the new symbol for International Children’s Day - the Captain Hat. The German Association of the Toy Industry (DVSI) is hoping to establish Children’s Day in Germany using the Captain Hat as its symbol. The children are in charge on this day. They decide what happens. Also, it’s quite easy to hide a gift under this simple-to-make paper hat.

Long-standing tradition

The United Nations came together with UNICEF to establish the Universal Children’s Day. Countries can decide for themselves the actual date. In some countries there are actually two Children’s Days. However, more than 30 countries celebrate International Children’s Day on 1 June. This goes back to the World Conference for the Well-Being of Children held in Geneva in 1925. The communist states in particular introduced Children’s Day after World War II. It was always traditional for little ones to get a small gift then as well. Nowadays, Children’s Day is still celebrated on 1 June in the Eastern European States, Portugal and many Asian countries in particular. While children enjoy free entry to all zoos and museums in Romania and Slovakia on the day, in Bulgaria drivers are requested to keep their lights on all day while driving so as to promote child safety.

Parades to honour local children are even held in cities in Kosovo and Albania. All children under 13 years of age get the day off from school in China. And, of course, children in these countries still get a little something from their parents, as has long been the tradition.

Besides International Children’s Day, there is also an International Children’s Rights Day, which is celebrated by the United Nations on 20 November. It originated from the Declaration of the Rights of the Child adopted on 20 November 1959 and the 1989 Convention on the Rights of the Child. More than 20 countries, including Canada, Spain, the Netherlands and the United Arab Emirates, have named this day Children’s Day. Some countries, including Pakistan, celebrate Children’s Day on both dates.

DIY store decorations

Of course, no toy store should be without special Children’s Day offerings. A Children’s Day discount of up to 20% is offered in many toy stores worldwide. Cheerful store decorations drawing attention to Children’s Day can be whipped up quickly and cost-effectively using the home-made Captain Hat. Furthermore, the German Association of Toy Retailers has also launched a wish list campaign. Retailers can make customers specifically aware about Children’s Day and provide information on it by integrating these wish lists into their own promotional material as well. And the children are in with a chance of winning the toy they want through this campaign.

Children’s Day is also supported in New Zealand and falls in early March. Free templates for flyers and tips on how to hold successful Children’s Day events are also available there. Our monthly preview of events shows you when Children’s Days are held in the various countries.


What traditions or actions for world’s children day exist in your country? Write your answer in our comments section.


Author of this article:

Spielwarenmesse eG

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