Customers of "Steingemachtes" know the man with the distinctive sideburns under his proper name. But for many thousands of building brick fans he is mainly known as the creator of "Johnny's World". That’s the name of Klahold's YouTube channel, which today has more than 25,000 followers. The contributions revolve around the entire spectrum of interlocking brick manufacturers. Besides Lego, these include European producers such as Cobi (Poland) and Stax (sales in the Netherlands and production in China), as well as Mega Construx, part of the Mattel Group. The numerous companies in China such as Qman offer a particularly wide range. And the great thing is that most building brick systems are compatible with the standardised dimensions of Lego.
Klahold started out on Youtube a good two years ago. At that time the father of two and "avid Star Wars fan" built the Lego "Millennium Falcon” model. He filmed the project and put the clip online. And soon afterwards he started looking beyond the brand world of Lego. Two years ago, this was a new focus for the large network community of interlocking brick fans." But this way of looking at things adds greater variety and colour to the hobby," says retail salesman Klahold, whose family runs a specialised shop for schoolbags.