Spielwarenmesse: China’s toy market

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China’s toy market

from Billy Wong

Plastic toys - as some might assume - aren't the only popular productgroup on the chinese toy market. Electronic and wooden toys as well as mechanical and licence products rank among the most profitable products. Generally, the chinese market is about to change. The average inner city dweller's income rises and with that the willingness to spend more money for children and their toys. Besides, customers, retailers, and manufacturer are more concerned about toy safety.

The Hong Kong Trade Development Council (HKTDC) provides a detailed survey about the current regulations, developments and chances of the chinese toy market.

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