Spielwarenmesse: Video: Customer experience 2022: new opportunity for brick-and-mortar retailers

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Video: Customer experience 2022: new opportunity for brick-and-mortar retailers

from Spielwarenmesse eG

Christian Prill, partner for brand strategy with Factor Design GmbH & Co. KG, speaks about new trends and opportunities in brick-and-mortar retailing and how shop owners can put these to good use.

Christian Prill looked at where the trends are going and the opportunities that are opening up for brick-and-mortar retailers in the Toy Business Forum at the Spielwarenmesse 2019. He also showed how retailers can profitably link physical and digital sales and what combining quick and slow is all about.

The presentation from the Toy Business Forum 2019 contains the following tips:

  • Using trends and opportunities in brick-and-mortar retailing
  • Getting ahead by combining quick and slow
  • Customer centricity – understanding what customers want
  • Linking physical and digital sales
Customer experience 2022: new opportunity for brick-and-mortar retailers

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