Spielwarenmesse: Video: Economy of Love – Digitalisation is the race for proximity to the consumer

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Video: Economy of Love – Digitalisation is the race for proximity to the consumer

from Spielwarenmesse eG

Klaus-Dieter Koch of Brand Trust GmbH shares information on the digital transformation and shows why it pays off to adopt a different viewpoint and reconsider old concepts.

Digital transformation and the new brand awareness are constant challenges that retailers are faced with. What used to work in e-tailing has become obsolete nowadays. Innovative, sustainable solutions are today's key to success. Klaus-Dieter Koch shares his gain in knowledge from changing his perspective. He explains why retailers should find a common path with the e-commerce giant, Amazon and how important it is to constantly advance one's process flows and customer journeys.

The presentation from the Toy Business Forum 2019 offers the following recommendations:

  • Change in perspective – why it pays off to adopt a different viewpoint
  • Why you should find a common path with Amazon
  • Social Media – where the toy industry stands
Toy Business Forum 2019 - Economy of Love – Digitalisation is the race for proximity to the consumer

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