This last sentence is key. Companies have to realize that parents are increasingly looking for a coherent aesthetic through out their home, so they need to consider home decor trends when deciding the look of a toy. No doubt, there are already some wonderful products in the market that fulfill this need, to name some examples I love the designs of some of Plantoys baby toys. For instance, their Mobile Pastel looks like a piece of art. KidsKraft is definitely applying updated home decor trends to their products, their kitchens look almost real and very present-day. Milaniwood has also a toy that it is very representative of this trend, the Domino Clorophilla, with pieces that can be placed like a wooden decorative bouquet.
Another idea to have in mind is to design toys that can be easily camouflaged in the home. Take for example The Pillow playset by Sago Mini. It seems like a regular pillow that can be placed nicely in the couch, but when the child wants to play with it, it converts into a playset featuring, depending on the theme, a doctors’ office, a kitchen, or a bedroom-bathroom. When the kid has finished the product is easily folded and keep in the home nicely as another decorative item that actually helps embellish the house instead of the contrary.