Successful product presentation is essential to avoiding price discussions. Boost a product’s perceived value by showing the customer how it will benefit him personally.
In his seventh video, entitled “From product advantage to customer benefit”, Jörg Winter shows you how you can acquire further skills relevant to the sales process.
- The power of mental images
- The greater the benefits, the lower the price
- Three items to choose from
- “So what do you need it for?”
Getting your sales in shape – Part 7: from product advantage to customer benefit