Thankfully, there is an effort to show that women, the other half of the population, have been as important but just not as recognized. We have wonderful examples from the publishing industry with a great number of new books in the stores featuring female pioneers in several fields. For instance, just to name a few, the book series written and illustrated by Rachel Ignotofsky “Women in science”, “Women in sports”, “Women in art”, or the ones by Kate Pankhurst “Fantastically great women who changed the world”, “Fantastically great women who made history”.
The topic of feminism explained to little girls is also used in a good amount of new publications for children, even for babies. To name a few examples; “Classical feminist tales” by Ángela Vallvey, “Feminist Baby” by Loryn Brantz, “The book of feminist activities” by Gemma Correll, among others.
Beyond books, there have been exhibits and other events in many cities in different countries related to women’s accomplishments in the last couple of years. In Barcelona, the exposition “SuperWomen. Super Inventors” was very well received. Last year, BMW Group presented “200 Women Who Will Change the Way You See the World”, an exhibit with portraits of remarkable women that was shown in the United States, Sweden and Germany. Also in the United States, the TV network HBO just organized an installation in New York City displaying artwork based on the diaries of relevant women (writers, directors, actresses, et cetera).
The toy industry can greatly benefit from the changes in society that these initiatives are promoting. For example, women and their achievements can actually be a great source of inspiration for toys and games - from topics to specific characteristics. Some companies are taking good advantage of this trend already. Mattel is applying the principles of this phenomenon in their line of dolls “Role Models”. The company Mudpuppies has beautifully illustrated products like books, cards, puzzles, magnets and a diary under the name “Little Feminist” featuring women artists, leaders, activists and pioneers from Cleopatra, to Ella Fitzgerald, Indira Gandhi or Malala Yousafzai.
Girls can do everything, that is the idea behind some projects and campaigns we are seeing thriving around the world. These initiatives are presenting the myriad of possibilities girls can become if they break with stereotypes. As a matter of fact, there is a big movement in showing them they can be scientists. For instance, even if learning how to code is a trend in general, projects such as “Code Like A Girl”, “Girls Who Code” or “Django Girls” are focusing mainly on promoting this skill to girls who otherwise might not even think that coding is something they could do. I love the claim that Django Girls has on the main page of their website, “We inspire women to fall in love with programming”.