in cooperation with Virginie Lopez, Editorial Director
Girl Power: from TV format to merchandising
Girl Power is currently a hot trend in France according to the Kazachok licensing magazine. This trend is having a noticeable impact on the media landscape and also the consumer behaviour of girls. They are gradually assuming typically male values, such as power and courage, emulating their heroes from various media. Their parents are often right behind them on this as well. At the same time, however, they also need female role models with whom they can identify. It is worth remembering that the image of women in society has also changed.
Girl Power is conquering our screens
The Girl Power trend has evolved in a new direction with the Sailor Moon manga series and is now also reflected in American comics. In these, female superheroes are as exceptional as their male counterparts. Once under-represented, female superheroes now have their own TV series and movies, such as Supergirl, Catwoman and Wonder Woman in 2017. Other shining examples include the charismatic and inspiring heroines from the Hunger Games and Star Wars.
Girl Power for young power girls
When it comes to younger girls, a new generation of superheroes is called for: TF1 is showing the animated series Miraculous – Tales of Ladybug and Cat Noir, Nella the Princess Knight is a completely new series running on Nickelodeon, the Powerpuff Girls are also back again, Nelvana has a new animated series entitled Mysticons in the running and, of course, there are also the DC Super Hero Girls, which have built up a more-than-loyal following at this stage. And boys are also interested in these formats.