in cooperation with John Baulch, Publisher & Managing Editor, UK
One of the key trends within the licensed toy category in the UK is the way in which classic properties are enjoying a resurgence. Established, long-term brands are being reinvigorated, to ensure they continue to appeal to a fresh generation of children. Three such licences are Harry Potter, Pokemon and Peppa Pig.
Harry Potter remains enchanting as ever
Despite the fact that the first Harry Potter launched in 2001, the franchise is more popular now than it has ever been. A whole new generation of kids are clamouring to immerse themselves in the magical world of the property, which remains as enchanting and spell-binding as ever. Appealing equally to boys and girls, the latest toy ranges utilise cutting-edge technology to transport children into the entrancing wizarding world.