Wednesday to Sunday!
31 Jan – 4 Feb 2018
Exhibiting at trade fairs is one of the most complex marketing tools of all. Because it involves multi-dimensional communication, there are many points at which adjustments can be made that will have a decisive influence on the factors determining success.
In practice, preparing to attend a trade fair is often not a major priority, especially in small and medium size companies, because no specific resources have been allocated to it. In consequence, we see that at least some of the potential of the trade fair as a platform for communication and acquiring new customers remains unexploited by exhibiting companies.