Andreas Stadlbauer: People do not want to be simply left alone in the digital world. This is also why so many of us go to watch football or attend rock concerts – because we have a fundamental need for shared experiences. At Carrera, we combine modern motorsport and automotive themes with exciting and entertaining experiences in the form of races on the Carrera track. In doing so, we appeal to a very broad target group.
What is the value of Carrera WORLD within your marketing mix?
A.S.: Carrera WORLD has become a key centre of our Carrera event activities and represents an important pillar in the marketing mix and of the Carrera brand. We have fully achieved our goal of appealing to many people in the greater Nuremberg area.
What is the breakdown by age for visitors to Carrera WORLD?
A.S.: Carrera WORLD not only hosts company events, seminars and training courses but also many birthday parties and private celebrations. Adults as well as young people and children of all ages meet at the various Carrera racetracks and ultimately have fun together. It’s not for nothing that we say that Carrera unites through duelling!
Are there women and girls also eager to take the controls?
A.S.: We are noticing a steady increase in female members not only in our popular Carrera online club. More and more women and girls are also joining in on the Carrera WORLD races. This can often take some male competitors by surprise.
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