Vibike Bay: I think the water surrounding Denmark together with the fresh climate plays a great role in our mindset and our preferences also within design, shape, materials and colours. The water together with the cold and fresh climate brings purity and simplicity into our minds – it influences our mindset and spills over in the design and architectural aspects as well.
What characterizes the so-called Nordic style? Is it a kind of simplicity in a complex world?
V. B.: To me the Nordic style is about pureness, simplicity and natural elements. It is a kind of cold, simple and natural style. It’s very basic and without a lot of extra decoration. We like to keep it simple, and this could very well get even more important during the next years as a contra reaction to our increasingly complex world. All the digitalization requires a counterpoint, and a way to get this counterpoint is to focus even more on the simple and the pure – going back to nature.
Let's come to natureZOO. What makes natureZOO special? In which tradition do you see yourself as a designer?
V. B.: I would like to start by saying, that I am not traditionally educated as a designer – my personality, my creative intuition, my life experience and my everyday influencers have ‘educated’ me to be a designer.
What kind of education do you have then?
V. B.: I actually have a Master in International Marketing & Management from Copenhagen Business School, and I have been working in the Marketing department for international companies such as IBM, Nestlé and Bonduelle, before I founded natureZOO of Denmark in 2010. My working experience within these companies has given me a solid international foundation, which has been very useful for me ever since. I used to both develop products and launch them in the different Nordic countries, and this working experience really has been helpful with my own company because there are many aspects that are the same no matter the category.