Spielwarenmesse: "The ToyAward exceeded our expectations!"

Choose language

 

  Movers & shakers

Movers & shakers

"The ToyAward exceeded our expectations!"

from Spielwarenmesse eG

The ToyAward is the internationally recognised innovation award of the Spielwarenmesse®. It is presented annually by an expert jury to exhibitors of particularly innovative products. We met up with Dr Rainer Noch, Managing Director of NOCH GmbH & Co. KG. In 2018, the company took part in the ToyAward for the very first time and the product it submitted – "Model Train in a Briefcase" – promptly received a nomination for the award.


Spielwarenmesse®: Dr Noch, you first took part in the ToyAward in 2018. What expectations did you have before you came and would you say that they were fulfilled?

Photo Dr. Rainer Noch
Dr Rainer Noch, Managing Director of NOCH GmbH & Co. KG

Dr. Rainer Noch: We didn't have any specific expectations, since we assumed that we wouldn't have a chance with our non-toy product. That's why our expectations were exceeded.

Did the ToyAward make the "Model Train in a Briefcase" a so-called visitor magnet for your stand at the fair?

R.N.: The biggest effect was certainly the fact that the products that were nominated and that won awards were displayed very broadly at the Spielwarenmesse. As a result, lots of visitors came to our stand, who would otherwise not have been interested in our products.

How was your company able to benefit from the nomination in other ways?

R.N.: Due to the size of the Spielwarenmesse, buyers have certain, pre-planned routes, so that exhibitors, who aren't in their sights, won't be visited. Owing to the great publicity we had, we were able to get in touch with visitors who would otherwise not have come to Hall 4A.

Would you recommend taking part in the ToyAward?

R.N.: Oh, absolutely!

So we look forward to your next submission to the ToyAward.


Register your new products for the ToyAward 2019. The online application will be running until 23 November 2018. Register now!

 

Author of this article:

Spielwarenmesse eG

Newsletter

Stay informed with trends and developments of the toy market. Register for one of our newsletter.

 

Newsletter

Stay informed with trends and developments of the toy market. Register for one of our newsletter.