Alex Hochstrasser: The TrendGallery is a showcase for trends and novelties. Especially for smaller companies like MOLUK, it offers an extra chance to attract attention through intelligent products and outstanding design, and to differentiate yourself from the crowd.

You had already taken part in 2015 with products in the “Express yourself” trend, and now again in 2019. Have you noticed a growth in the importance of the TrendGallery for trade visitors?

A. H.: The Spielwarenmesse is huge. Hardly any visitor has the time to visit all the halls. The TrendGallery makes it possible to get a quick overview of the most important innovations and is often the first port of call for visitors. I think people are seeing the value of it more and more.

What influence has participation in the trend islands had on your success at the trade fair so far?

A. H.: MOLUK has espoused the concepts of innovation and good design. Within the setting of the TrendGallery, we can present new product ideas in the optimum way and, by doing so, reach a wider audience.

The design of your products catches everyone’s attention. What do you recommend other exhibitors to do, other than taking part in the TrendGallery, to catch the attention of retailers at the Spielwarenmesse?

A. H.: Social media presence is an important factor. Even before the trade fair, lots of visitors gather information about innovations and trends on platforms like Instagram, Twitter and Facebook. It is also possible to score points here with independent, well-designed products.

Thank you very much for speaking with us, Alex Hochstrasser.

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