Sanjay Luthra: The anniversary marks an important milestone for us. After all, here at Mattel we are extremely proud of our company's heritage. But such tradition comes with a lot of responsibility for the future. As a market leader in the toy industry, it is Mattel's mission to inspire the next generation through play – even in a world that is becoming increasingly digital and technology-centric.
What are the most exciting products that Mattel brought along to the Spielwarenmesse®?
S. L.: We are showcasing plenty of exciting new products in Nuremberg in 2020 which our customers are giving us great feedback. A few highlights to point out include Barbie Color Reveal, Barbie Fashionistas and the sustainable building blocks from the Mega Bloks First Builders line made of bio-based resin.
What makes these new products so special?
S. L.: They embody important trends in the industry: Barbie Colour reveal is a great innovation, Fashionistas represent diversity. The building blocks for pre-school kids made of natural materials specifically target sustainability, which is a huge trend nowadays. I consider supporting STEM learning in a playful manner and the topic of inclusion similarly important.