Spielwarenmesse: Kids License Monitor II/2019: these are the most popular toy licenses among children

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Kids License Monitor II/2019: these are the most popular toy licenses among children

from iconkids & youth

Since the real-life adaptation of "The Lion King" has been released in the cinemas, the film characters are again among the top 10 ranking of the most popular toy licenses. Which other toy licenses for children in Germany, France and Great Britain were particularly popular in the second quarter of 2018, shows you the Kids License Monitor from the Munich based Children's Research Institute iconkids & youth. 

Top 10 Licenses - appeal

The licenses liked best by children aged 4-12 years in the three markets (total sample). For example, 70 % of all French children in this age group like the Smurfs.

The top 10 most popular licensed properties in the UK (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular licensed properties in the UK (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular licensed properties in Germany (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular licensed properties in Germany (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular licensed properties in France (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular licensed properties in France (Illustration: Spielwarenmesse; Source: iconkids & youth)

The licenses liked best by boys and girls aged 4-12 in Germany

Boys in Germany

  • 4 - 6: Hot Wheels, PAW Patrol, Tom & Jerry
  • 7 - 9: LEGO Ninjago, Spider-Man, Hot Wheels
  • 10 - 12: Star Wars, Astérix, Minecraft

Girls in Germany

  • 4 - 6: Frozen, Disney Princess, Bibi Blocksberg
  • 7 - 9:  Bibi & Tina Real Life, Tom & Jerry, LEGO Friends
  • 10 - 12: Bibi & Tina Real Life, Shaun the Sheep, Tom & Jerry

Top 10 toy licenses - hype status

The licenses which are absolutely brilliant to have on products for most of the children aged 4-12 years in the three markets (total sample). For example, 44 % of all British children in this age group consider the Minions absolutely brilliant to have on their things.

The top 10 most popular license themes on toys in the UK (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular license themes on toys in the UK (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular license themes on toys in Germany (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular license themes on toys in Germany (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular license themes on toys in France (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular license themes on toys in France (Illustration: Spielwarenmesse; Source: iconkids & youth)

The top 3 most popular licenses on toys in Germany sorted by gender

Boys in Germany

  • 4 - 6: Cars, Fireman Sam, PAW Patrol
  • 7 - 9: LEGO Ninjago, Batman, Star Wars
  • 10 - 12: Star Wars, Minecraft, Fortnite

Girls in Germany

  • 4 - 6: Frozen, Tangled: The Series, Disney Princess
  • 7 - 9: Bibi & Tina Real Life, Spirit, LEGO Friends
  • 10 - 12: Bibi & Tina Real Life, Ostwind, Minions

A detailed survey description and all detailed results are available on the iconkids & youth website.

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iconkids & youth

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