Spielwarenmesse: Kids License Monitor IV/2017: these are the most popular toy licenses among children

Choose language

 

Minions Plüsch
  Licenses

Licenses

Kids License Monitor IV/2017: these are the most popular toy licenses among children

from iconkids & youth

Characters and superheroes from movies and TV series are among the most popular licenses on toys. The Minions are still one of the most famous children's licenses. In the current Kids License Monitor of the Munich based research institute iconkids & youth are new entrants in the top 10. Find out which license themes for children's toys were particularly popular in the fourth quarter of 2017 in the UK, France and Germany.

Top 10 Licenses - appeal

The licenses liked best by children aged 4-12 years in the three markets (total sample). For example, 70 % of all British children in this age group like the Simpsons.

The top 10 most popular licensed properties in Germany (Illustration: Spielwarenmesse; Source: iconkids & youth)
The top 10 most popular licensed properties in France (Illustration: Spielwarenmesse; Source: iconkids & youth)
The top 10 most popular licensed properties in the UK (Illustration: Spielwarenmesse; Source: iconkids & youth)

The licenses liked best by boys and girls aged 4-12 in Germany

Boys in Germany

  • 4 - 6: Cars, Mickey Mouse, Hot Wheels
  • 7 - 9: LEGO Ninjago, Ice Age, Tom & Jerry
  • 10 - 12: Minions, Ice Age, Tom & Jerry

Girls in Germany

  • 4 - 6: Frozen, Laura's Star, Princess Rapunzel
  • 7 - 9: Ice Age, Princess Rapunzel, Frozen
  • 10 - 12: Bibi und Tina Real life, Ice Age, Minions

Top 10 toy licenses - hype status

The licenses which are absolutely brilliant to have on products for most of the children aged 4-12 years in the three markets (total sample). For example, 41 % of all German children in this age group consider Star Wars absolutely brilliant to have on their things.

The top 10 most popular license themes on toys in Germany (Illustration: Spielwarenmesse; Source: iconkids & youth)
The top 10 most popular license themes on toys in France (Illustration: Spielwarenmesse; Source: iconkids & youth)
The top 10 most popular license themes on toys in the UK (Illustration: Spielwarenmesse; Source: iconkids & youth)

The top 3 most popular licenses on toys in Germany sorted by gender

Boys

  • 4 - 6: Cars, Minions, Hot Wheels
  • 7 - 9: LEGO Ninjago, Star Wars, Spider-Man
  • 10 - 12: German National Football Team, Star Wars, Minions

Girls:

  • 4 - 6: Frozen, Princess Rapunzel, My Little Pony
  • 7 - 9: Minions, Frozen, Mia and Me
  • 10 - 12: Minions, Bibi und Tina Real life, Ice Age

A detailed survey description and all detailed results are available on the iconkids & youth website.

 

Author of this article:

iconkids & youth

Tags in this article:

Newsletter

Stay informed with trends and developments of the toy market. Register for one of our newsletter.

 

Newsletter

Stay informed with trends and developments of the toy market. Register for one of our newsletter.