Spielwarenmesse: Video: Licensing Basics and Market Overview

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Lizenzen der Spielwarenbranche
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Licenses

Video: Licensing Basics and Market Overview

from Spielwarenmesse eG

Martin Brochstein and Peter Hollo, both active for LIMA, the international association for the licensing industry, present the licensing market in the webcast and also take a look into the future.

Licensed products and merchandising play an important role when it comes to sales in the toy, fashion and sport product categories, as demonstrated by licensing experts Martin Brochstein, Senior Vice President of LIMA (International Licensing Industry Merchandisers’ Association), and Peter Hollo, consultant at Ph International Consultants and the contact for LIMA in Germany. In the LicenseTalks, they provided an overview of the developments in the licensing industry, demographics, media usage and trade. Looking at the massive changes underway, Peter Hollo derived from these the trends that will determine the success of licences in the future.

Content of the Licensing Basics and Market Overview LicenseTalk:

  • Facts in relation to the international licensing market, with a focus on toys
  • The effects of licensing rights on product presence
  • Criteria for highly promising licensors/licensees
  • 10 trends that affect the success of licensed products
LicenseTalks 2019 - Licensing Basics and Market Overview
 

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Spielwarenmesse eG

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