Wednesday to Sunday!
31 Jan – 4 Feb 2018
Licensed products and merchandising play an important role when it comes to sales in the toy, fashion and sport product categories, as demonstrated by licensing experts Martin Brochstein, Senior Vice President of LIMA (International Licensing Industry Merchandisers’ Association), and Peter Hollo, consultant at Ph International Consultants and the contact for LIMA in Germany. In the LicenseTalks, they provided an overview of the developments in the licensing industry, demographics, media usage and trade. Looking at the massive changes underway, Peter Hollo derived from these the trends that will determine the success of licences in the future.
Content of the Licensing Basics and Market Overview LicenseTalk: