Evergreen properties boost sales in 2020
Talking about the top properties in Italy for 2020, we expect the release of the two sequels Frozen II and Star Wars “The Rise of Skywalker” to boost the sales of the associated toys, dolls and action figures overall. We also expect L.O.L. Surpise!, Gormiti and Lego continuing their success during the year. Not to forget the phenomenon Fortnite, that showed the fastest growth in the top 5 European countries including Italy, according to NPD’s market research. Last but not least, in 2020 Mattel has planned many activities to celebrate the 75th anniversary of its British pre-school property Thomas & Friends and the 90th of Fisher-Price.