Russia is the 15th largest licensing market in the world now, despite being a relatively young market. It is only 20 years since licensing began in Russia.
Growing interest in brand and sports licenses
Entertainment licensing still leads the way in the market. However, as a result of the success of the Sochi Olympics in 2014 and the 2019 FIFA World Cup more interest is being shown in brand and sports licenses as these events succeeded in bringing new companies into the marketplace. Automotive licensing is also growing in popularity as is brand licensing in general, as well as art and heritage and museum licensing, both of which are showing very promising signs of growth and generating substantial interest.
Masha and the Bear paved the way for Russian properties