Multiple ways to play
Another possibility to increase the play value of a toy is by offering different ways to play with it. One example great example is Mr. Potato Head drum set done by Hasbro in collaboration with Claudio Reig, a product that combines the fun of customizing a potato head in an original way, on a musical instrument. And there are all sorts of other good examples, such as dolls combined with RC (Baby walker Baby Annabell, Zapf creation), bikes that include blasters (Nerf Kid's Bike, Hasbro), ride-ons for the child to fit and play with blocks (Chillafish), vehicles to be washed (Car Wash Splash Center, Step 2), repaired (My real car, Feber), and even decorated (D.I.Y. Cozy Coupe, Little tikes). The key is to think how to blend categories of toys in a way that boosts the wow effect, and the fun.
More than a toy
Toys that have a purpose beyond the main concept of play are also on the rise. I am talking about products that offer different functions, in a way that makes them useful for parents and kids in different situations. For instance, the ride-on Mommy's Tiny Helper, presented at Spielwarenmesse® 2020, lets children sweep the floor while they play – what a great idea to keep the rooms clean. The company Micro offers different scooters that have the option to carry a backpack, to go to school having fun!
Toys that offer the option to put them away very easily are also highly valued by parents. I am talking, for instance, about play mats that fold in seconds with all the toys kept inside, such as Play & go, or toy chests that have playful features. That is the case of Market Toy by Miniland, a chest that contains toy veggies and fruits and it opens to convert into a market.