Consumer behaviour is in a state of constant flux. Cirk Sören Ott, board member of Nymphenburg Consult AG in Munich, explains how the toy trade should best respond to this upheaval. He guides you through various topics in his presentation, from consumer change through to brainstorming for new kinds of brick-and-mortar retail concepts.
Specifically, Cirk Sören Ott tackles these and other topics in his presentation “The new consumer – how to attract him with traditional retailing”:
- Successfully understanding and reaching the toy consumer of tomorrow
- The impacts of customer change on the toy trade
- Successful brick-and-mortar retail concepts for the future
The new consumer – how to attract him with traditional retailing