Spielwarenmesse: Toy innovations 2019: Lifestyle Products

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Toy innovations 2019: Lifestyle Products

from Harald Hemmerlein

Today’s little self-made designers create their own trendy products. Fashion, home accessories or works of art: children and youngster design these themselves using the latest offerings from the Lifestyle Products group. For retailers, this product group holds the opportunity to address a new audience that enjoy a creative do-it-yourself lifestyle.

Stylish storage: how to store everything with good taste

N'ice Box & TEMPflask™ - Kids / Carl Oscar AB
N'ice Box & TEMPflask™ - Kids / Carl Oscar AB

Why not puzzle a lunch box? The Super 3D Tin Lunch Box Puzzle by Prime 3D LTD from Hong Kong (Hall 10.0/A01) makes that possible. The company uses so-called lenticular images. These are images whose miniature lenses or prisms create a three-dimensional impression or so-called changing or flip pictures. This effect is created when the image is viewed from different angles. This then creates a stylish lunch carrier.

Stylish storage is also a hot topic for the new products from LILALU GmbH, Germany (Hall 1/A-20). Share Happiness is the motto under which the company offers storage containers for pens, brushes or tooth brushes of the HOLDYS design. From the cute unicorn to the rubber duck, there is something for everyone’s taste that looks good on any desk and in all bathrooms.

Lighting diversity

Children have special requirements when it comes to light. The right balance between bright and dim can be created with light boxes by LIMUNDO from Germany (Hall 3A/D-08) which can be fitted with different front panels. New this year: Themes from the German children’s program Sendung mit der Maus have been designed under license from WDR Media Group. Soft LEDs shine a light on the panels that slide into the light boxes made of wood. The cosy light helps to create a safe environment in which to play and sleep.

The latest children’s collection, Adventure by Lässig GmbH from Germany (Hall 2/D-19, E-12) allows children to personalise their style. Textile stickers help them to design just about everything. Next to backpacks for nursery school and even primary school, the collection offers satchels, sports carryalls, trolleys, car organisers, lunch boxes and drink bottles.

Sustainable backpacks come from Undercover (SIMBA DICKIE GROUP; Hall 4/C-04). The lining’s textile fibres for the neoxx brand products are made 100 % from recycled PET bottles. Currently, the Active backpack is made of around 15 recycled bottles. The new school satchel brand offers a range of ideal companions for 9- to 13-year olds.

Traditional craftsmanship, magical wristbands

Blazelets Style Studio / Ravenburger Spieleverlag GmbH
Blazelets Style Studio / Ravenburger Spieleverlag GmbH

Leather craftsmanship holds a long tradition in Spain. That is where the hobby sets from Tandy Leather Factory Espana SL (Hall 4 /C-22) come from. The sets include all the tools necessary, even ready-to-use material, to introduce children to the technique that this skill requires. The goal is to create personalised wristbands, coasters, bookmarks and much more.

The Blazelets by Ravenburger Spieleverlag GmbH from Germany (Hall 12.0/A-12, D-13) allow children aged 6+ to create magical wristbands made from powder and water. Young fashionistas fill the coloured powder into a special mould, dip it for a few minutes into water and can then decorate the bright glittering wristbands. The complete Blazelets Style Studio set comes in a practical case which doubles as a workshop and storage container for the materials. A smaller Blazelets Style Set and a Blazelets Refill are also available.

Party tattoos and safe cosmetics

GLITZA ART – Partyball 200 Tattoos / KNORRTOYS.COM GmbH
GLITZA ART – Partyball 200 Tattoos / KNORRTOYS.COM GmbH

Tattoos have long become a mainstream item. KNORRTOYS.COM GmbH from Germany (Hall 1/C-11) and its GLITZA ART – Partyball features a range of 200 tattoos. They are simply applied with the sticky back onto a smooth surface or the skin and coated with a delicate glittery powder. The tattoos are splash-water proof but can be easily removed with water, soap and a cloth.

Cosmetics are not per se harmless for children. Especially varnishes call for caution. The Greek company Safe 'n' Beautiful PC. (Hall 1/B-13B) has come up with a nail varnish, Snails Rose, which meets all safety requirements and is made of inventive ingredients: Vitamin C, D and H as well as rose water which acts as an antioxidant and is also antibacterial. The product even nourishes the children’s nails, so it is quite possible that even grown-ups will appreciate this.


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Author of this article:

Harald Hemmerlein

Mentioned product groups:

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