Spielwarenmesse: Toy innovations 2019: Wooden Toys, Toys made from natural materials

Choose language

 

Haus aus Holz-Bauklötzen auf Spielstraße
  Market

Market

Toy innovations 2019: Wooden Toys, Toys made from natural materials

from Ulrich Texter

Toys made of wood bring the best features toys can have to the table: they are sustainable, natural, durable, sturdy and pedagogically valuable. These values are nowadays more important than ever. This fact is underlined by the large range that this product group has on offer at the Spielwarenmesse.

Playful youth development

Domino Up / DJECO
Domino Up / DJECO

A trade in hand finds gold in every land, skilled workers are rare, and companies are desperately on the lookout for new apprentices. Selecta (Hall 3/c-15), a brand of Schmidt Spiele GmbH, created an interesting way of developing young talent with their play case for children over the age of 2. With the help of the high-quality and child-friendly play case, young children can step into the shoes of, for example, a craftsman – thanks to the tools in the case.

Habermaass GmbH (Hall 3/A-13, C-12) opens the world of the fire department to the young generation. Their Kullerbü car park-play track was awarded with the ToyAward 2018 for being the “ball track in a class of its own”. Now, its creators have raised the game with a fire department ball track. The elaborate, premium ball track includes a helicopter landing pad, a ball slide and a vehicle depot for up to 3 fire trucks, ensuring maximum fun for young fire department enthusiasts.

The Sebra doll™s house/ Sebra Interior ApS
The Sebra doll™s house/ Sebra Interior ApS

Future animal keepers also come off well, as the French manufacturer Djeco (Hall 3/C-17) awakens interest to animal care with “Domino up”. The company presents a colourful classic in the form of animals, calling for dexterity. More than any other exhibitor at the Spielwarenmesse, this company has developed an individual, highly artistic style not only for creative and handicraft products, but also for wooden toys.

Scandinavian inspiration

Scandinavian design is all the rage. This also applies to Scandinavia’s leading toy manufacturers. An example for this is Sebra Interior ApS (Hall 2/B09), a trending brand from Denmark, which developed a new doll house. Even though this toy theme has been somewhat out of sight recently, this new interpretation is a real eye-catcher. The doll house, furniture and pets are kept in simple, functional shapes. “The doll house is not just a toy, it is a lifestyle“, says Communications Director Tania Ørts Hansen.

Clear Scandinavian design also characterises the new baby toy line by Heimess, a Gollnest & Kiesel GmbH & Co. KG (Hall 3/A-12) brand. “It appeals to the aesthetic of young parents“, says spokesperson Helmut Roloff about the new line featuring subtle and soft colours.

Wooden architectural masterpieces

Lubu Town / Lubulona
Lubu Town / Lubulona

The most influential design school of the 20th century, the Bauhaus, would have turned 100 years old this year. The Bauhaus aesthetic, which is still influential in many fields of life today, even had an impact on the world of toys. The Spanish manufacturer Lubulona (Hall 3/F-08) seems to take up the Bauhaus tradition, combining construction with symbolic play. Lubu Town is comprised of small, modular houses, ladders, roofs, vehicles and figurines and looks like it is made for an anniversary exhibition. “We let ourselves be inspired by observing children play with the Lubu Town prototype”, says Lubulona CEO Tina Hlusiak. “That helped us in adjusting the toy so that children can play with it in a creative and instinctive way”.

Lego showed the world how to do it with their Architecture series. The series presents famous buildings from all over the world. Eichhorn (Hall 6/C-03, C-09) has also expanded its product range with the constructor sets for the famous architectural masterpieces “Eiffel Tower” and “Golden Gate” – featuring rails, blocks, screws and nuts requiring the use of wrenches and screwdrivers.

Recycling economy perfected

Water Play Set / Plan Creations Co.,Ltd
Water Play Set / Plan Creations Co.,Ltd

The concept of recycling economy has always been important for Plan Creations Co., Ltd (Hall 3/D-30), known for making toys out of rubber trees. With its new Water Play Set, the Thai company is now one step closer to their goal of sustainable production. The water toys consist of 100% natural rubber. The highlight, however, is something else. “Every single drop of the milky liquid we use for production is harvested from rubber trees in the Thai province Trang” says Managing Director Kosin Virapornsawan. “Plantoys has now reached its goal of using every single part of the rubber tree.” The “Roll N Walk” is an aesthetic and formal eye-catcher. This new interpretation of a baby walker is like none before.

Outgrown wooden toys

When children reach a certain age, wooden toys often lose their relevance. The Dutch company BS Toys (Hall 3A/F-20) has shown that this is not always the case. With the game Indoor Curling, BS Toys proves that if the idea is clever enough, even adults can be won over. The lifestyle game Indoor Curling can not only be played on all kinds of surfaces, but is also the perfect feel-good toy for Gen-Y and a great example for the Toys 4 Kidults trend.


Expert knowledge, the newest trends and latest developments of the industry. Stay well-informed with the monthly visitor newsletter of Spielwarenmesse®: subscribe now

 

Author of this article:

Ulrich Texter

Newsletter

Stay informed with trends and developments of the toy market. Register for one of our newsletter.

 

Newsletter

Stay informed with trends and developments of the toy market. Register for one of our newsletter.