Claudia Rivinius from the STI Group talks about the surprise effect at the point of sale and shows how the POS can be turned into an unforgettable experience through storytelling and events.
Enthusiastic, surprised and excited? The webcast with Claudia Rivinius shows retailers how they can turn the point of sale into a point of surprise. Themed worlds at the POS allow customers to explore products in depth. Storytelling, special events and pop-up stores all contribute to a positive brand experience.
The talk at the Toy Business Forum 2019 looks at:
- How to use packaging to create a surprise effect
- How to tell a story with your brand
- How to make it possible for customers to experience your product
- How retail works nowadays – pop-up stores and shoppable apartments
Toy Business Forum 2019 - Surprise me! Turning the point of sale into a point of surprise