The smallest children in the UK and USA can enjoy their first digital play experiences with LEGO DUPLO Stories. And it's all made possible by Amazon's Alexa. Alexa narrates stories that serve as a catalyst for imaginative games that can be enacted using the building blocks. The stories feature ten different themes that are related to existing or the new Duplo playsets. "The new LEGO DUPLO Stories Skill is one of the first Alexa skills that combine physical play with interactive audio content, allowing parents and toddlers to interactively connect stories with the building sets as they play. The voice is a very effective tool when it comes to playing. Long before we can write or operate an electronic device, we use hearing and speech to interact with each other," says James Poulter, Head of Emerging Platforms & Partnership at the LEGO Group.
RC products in the infant segment? Totally conceivable – as MGA Entertainment demonstrates with its new "Fantastic Firsts" series under the Little Tikes brand. The Spinning RC Car has an easy-to-use remote control for beginners. In addition, the car has a "360 degree function". If you press the button provided, the racing car spins wildly and the doors spring open.
Licences for the little ones
The subject of licences is also omnipresent in this product group. One example: Studio 100 Media/m4e has signed a licensing agreement with roba Baumann GmbH on behalf of the rights holder Mercis BV for the "Miffy" lifestyle brand. The multi-year agreement covers the German-speaking area. Within the framework of the cooperation, roba has developed a Miffy product line for babies and infants: it ranges from a music box to textiles such as blankets and sleeping bags, right through to beds, playpens, cradle sets and more.
Miffy the bunny is the most popular character from the books of Dick Bruna. Most of his books are about her. Children from all over the world can find themselves in her adventures: Miffy is simple, innocent, open-minded and always curious.
Small but mobile
The broad range of equipment for children is also gaining more ground in the toy trade. This also includes baby buggies that are particularly suitable for making the above-mentioned lifestyle statements of parents.
With its new LIFE+Black line, knorr-baby GmbH is aiming to appeal to "parents with a sense of class", as the company puts it. The line stands for elegance and extravagance, for luxury and dignity. The lightweight matt black aluminium frame forms an appealing visual symbiosis with its high-quality cover fabrics and cognac-coloured push handles and protective bars. Its low weight and easy handling make it suitable for everyday use. Ball bearings, front wheels that swivel through 360° and a suspension system on the rear wheels allow this baby buggy to cope with any terrain.
With its "Kwik.One" baby buggy, the baby outfitter Chicco puts the focus on practicality. It can be intuitively opened, pushed and closed quickly and using just one hand. It can stand up by itself when closed and weighs a mere 7.5 kg. The backrest can be completely laid flat.
When it comes to the safety of their children, car seats are a particularly sensitive issue for many parents. Chicco has now launched the first car seats with integrated sensors, the latter made in collaboration with Samsung. In conjunction with an app, the sensors can inform the parents that their child is still in the "Chicco OASYS 0+ UP" and "Chicco OASYS i-Size" child car seats and if that is not the case, it sends alerts in two warning levels to a smartphone.
The Spielwarenmesse® 2019 is exhibiting Baby and Infant Articles
This is, of course, just a small selection of products that exemplify the breadth and depth of the range of offers that visitors to the Spielwarenmesse can expect to come across in the Baby and Infant Articles product group in Nuremberg every year. The selection also includes baby's first picture books, along with electronic learning toys, and tableware and furniture for children. At its next event, too, the Spielwarenmesse® will once again dedicate a special area to this segment, which offers a platform to show what the many exhibitors in this segment have to offer. This special area will be spread across the entire exhibition grounds.
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