Spielwarenmesse: How to find toy trends & new products at Spielwarenmesse 2016

Choose language


Trends und Neuheiten finden auf der Spielwarenmesse


How to find toy trends & new products at Spielwarenmesse 2016

from Spielwarenmesse eG

Are you looking for innovative new products and current trends in the toy industry? Then the Spielwarenmesse® is precisely the place to be. With these tips, you are always on the right track.

If you want to find the latest innovations and trends, then start your tour in Hall 3A. There you will find not only the TrendGallery, but also the Toy Business Forum, ToyAward and New Exhibitor Center, as well as the Innovation made in Germany pavilion.

The TrendGallery is the venue for product presentations, live events and talks dealing with the three toy trends for 2016: Train your Brain, Everyday Hero and Design to Play. Be one of the first to uncover the trends and use this knowledge to your advantage! Our TrendCommittee, a team of international toy experts, trend scouts and market researchers, has collected these trends worldwide. This is also where you will find the latest products from exhibitors, so you can easily gain an overview of what is new at the trade fair. Trends and innovations that are not yet available in the mass market but have already been picked up upon by some initial manufacturers are showcased in the TrendGallery.

You should definitely include a visit to the Toy Business Forum in order to deepen your knowledge of the toy industry. This is where you will get additional information on what is new in the industry as well as valuable know-how for your everyday business. The topics of innovations and trends, marketing, licences and design will be covered in the Toy Business Forum by top-class speakers. The 2016 trends will again be explained in detail in daily trend talks, and illustrated in greater depth by our trend experts Reyne Rice and Marek Jankowski.

Expert jury selects innovative new products

Each year, the ToyAward is bestowed on new products that really stand out and elevate themselves above other products through their level of innovation, product concept and creativity. Toys that receive this award are in great demand among parents and children. You can take a good look at the nominees and winners in all four categories in Hall 3A at the Spielwarenmesse®. The categories are: Baby&Infant, Preschool, Schoolkids and Teenager&Family.

Start-ups and new exhibitors at the Spielwarenmesse®

Some 30 up-and-coming German companies can also be found in Hall 3A again this year. 23 of these are first-time exhibitors. The Innovation made in Germany pavilion is supported by the Federal Ministry for Economic Affairs and Energy (BMWi). This gives start-ups in the toy industry the chance to showcase themselves and their products at a particularly reasonable cost at the Spielwarenmesse®. The pavilion is of interest to retailers looking to discover innovations right when they are launched, thereby giving themselves a competitive advantage. Be one of the first to glimpse the innovations of these start-ups at the trade fair!

Hall 3A is also the location for the New Exhibitor Center. This is where you will find companies exhibiting at the Spielwarenmesse® for the first time. If you are specifically interested in new exhibitors, then this is the place to come. When looking for other new exhibitors throughout the exhibition grounds, simply watch out for the “New” notice applied to the relevant stands.

Look for – and find – specific trends and innovations

New exhibitors are also identified as such in the online catalogue. Additionally, there will be a separate index in the print edition of the trade fair catalogue for all new exhibitors in the future. This will give you a complete overview of first-time exhibitors at the Spielwarenmesse®. Downloading the Spielwarenmesse® app is a must. While at the trade fair, this will allow you to search for new exhibitors and innovative start-ups via the filter function, while also showing you the fastest way to get to them.

The TrendGuide is the best insider tip for immediately uncovering trends and innovations at the Spielwarenmesse®. This is where you will find explanations of the trends in the 2016 TrendGallery, the TrendCommittee and the products exhibited in the TrendGallery. These are sorted by trend and innovation. So in order to prepare in advance for your visit to the TrendGallery, you should be sure to take a look at the online version of the TrendGuide. Find out about the latest products and product trends beforehand and specifically seek these out in the TrendGallery and the rest of the exhibition grounds.


Author of this article:

Spielwarenmesse eG

Tags in this article:


Stay informed with trends and developments of the toy market. Register for one of our newsletter.



Stay informed with trends and developments of the toy market. Register for one of our newsletter.