The opportunity that arises from marketing products that present options to learn science and be creative at the same time is relevant for both genders. The focus on girls playing with science through a creative approach has actually been an increasing trend for the last years, with products Project MC2 or STEAM powered girls by 4M. But this idea is also appealing for parents looking to foster artistic skills in their sons. However, I don’t see this possibility being exploited yet.
Learning robotics and coding from a creative perspective
Categories of toys related to artistic creations such as dough are being considered to develop products that incorporate technology for building robots, coding, and more. Bright Creatures Kit by Tech will save us or Bloxels by Mattel are some great examples. In the first case, children build fantastic dough characters while learning about electricity and circuits. With Bloxels they can create video games and interactive stories by becoming writers, artists, designers, and developers.
Actually, robotics and coding are two of the hottest STEM topics at the moment, but consider that adding the artistic factor could likely increase the appeal of any of these toys, broadening the target age and gender. From STEM, the industry is talking about STEAM (considering Art) and even STREAM (adding Robotics).