Spielwarenmesse: Study examines hype about "Loom Bands"

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Study examines hype about "Loom Bands"

from Steve Reece

Kids Brands Insights recently conducted a study into consumer drivers relating to the massive hit craze of loom bands. This craze has swept the UK toy market this year. It is far from the first such craze they have researched – going back as far as Pokemon cards, they have often and routinely tested collectable/pocket money toy crazes. Usually they can see consistent drivers from one craze to the next, however Kids Brands Insight discovered some interesting differences with loom bands, which are highlighted in the research findings.

Dissecting Consumer Drivers Of The Loom Band Craze – Consumer Research Report
 

Author of this article:

Steve Reece, CEO Kids Brand Insight

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