Spielwarenmesse: Successful PR for the Spielwarenmesse Nuremberg

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Successful PR for the Spielwarenmesse Nuremberg

from Thomas Tjiang

The way into the media is by no means as stony as it is perhaps assumed to be at the outset. A few rules must be observed that are typical for dealing with journalists and their information requirements.

In the hectic atmosphere of their own preparations for the trade fair, the exhibitors sometimes overlook an important element: Spielwarenmesse® and PR go together. For the largest playroom in the world provides the perfect conditions for making use of the company's presence at the trade fair for press relations work, in parallel to product marketing and sales activities. The advantages are obvious: around 2,300 representatives of the media from 40 countries visit the Spielwarenmesse® in Nuremberg in person. Many more journalists look for newsworthy stories about the trade fair over the Internet. And it is true for all companies that continuous press reports in newspapers, on the radio, on the television and in on-line media help with brand development in the medium term. With press relations, manufacturers increase their profile and credibility, and put new products in a good position for specialist buyers and consumers.

To meet the needs of journalists and their information requirements there are only a few rules that must be observed. The most important are listed here, so that companies can get started straightaway. Public relations is not reserved for large companies with whole PR departments or large PR agencies. Smaller companies, in particular, with good toy ideas are also in demand. No one should miss this opportunity.

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