We believe that the rise in self-driving cars is going to have an impact on how families relate while in transit. That will in turn have an impact on the toys and games we create.
There is currently an ongoing move towards self-driving cars. Google, Mercedes Benz, Intel, Audi, Tesla, GM and Volkswagen are all betting that driverless cars will be a commonplace by 2020.
Because there will be no driver per-se, the car will no longer have a “captain” who is unapproachable because he or she is steering a course. Rather, the driver will now become another passenger and by being able to turn the seat towards others, engage everyone in play, storytelling, games and other forms of entertainment.
By parents becoming more interactive with their children, the car will become an extension of the family room. The resulting need for games and toys that can easily be ported between home and car will call for new design elements.
Here is what I predicted in the “Toy and Play Futurist Letter” on the subject”: