Playmobil plans it first cinema appearance for summer 2019. Lino Di Salvo, former Head of Animation for the film "Frozen" is to direct "Playmobil: The Movie". The story focusses on the popular little plastic figures made by the German company Geobra Brandstätter.
Hasbro was the pioneer behind the idea of big toy manufacturers stirring up the film industry. The US manufacturer launched its first "Transformers" action film in cinemas in 2007. After "Transformers 5: The Last Knight" ten years later, which disappointed expectations, it is uncertain whether there will be a sequel. The latest Hasbro movie production "Bumblebee" is a Transformers spin-off and was released at Christmas 2018.
Popular super heroes
Lego also has experience of the big screen. At the beginning of February "The Lego Movie 2" was released as a sequel to "The Lego Movie" which made its cinema début in 2014. With their accompanying toy series, the Danish toy manufacturer promised action-packed adventures with best friends Lucy and Emmet as well as new extraterrestrial creations.
They are again using the Warner Bros. Entertainment studio which has lots of other action heroes in its portfolio. In April, for example, another super hero from the DC Comics universe is being launched: "Shazam!". This is followed in October by "Wonder Woman 1984", the sequel to the 2017 summer hit where the leading actress Gal Gadot carted Wonder Woman Diana Prince off into the 80s.