Cindy Fu: We found out about the ToyAward by receiving an email from Spielwarenmesse. We were very happy to participate in it after over 20 years of fair attendance.
The reason why we decided to participate is because the awarded toys are always innovative and we were confident that our toys are innovative enough to earn recognition from the judges.
What expectations did you have beforehand and were they met
C. F.: To be honest, we did not expect anything big but we thought it would be a great opportunity to promote our brand, J&C, and our innovative product. It was amazing to see that not only European brands but also Asian ones can be selected.
Your product “My Wooden Magnet Notebook” was nominated for the ToyAward 2018 in the PreSchool category. Did the nomination have any impact on your sales figures? Have there been other benefits?