Spielwarenmesse: ToyDesign 2020: talent contest for young designers

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ToyDesign 2020: talent contest for young designers

from Spielwarenmesse eG

What might toys for children aged 0 to 3 look like in 2020? This question was dealt by the participants of the talent contest for young designers “ToyDesign 2020”.

The ToyDesign 2020 contest jury has made its decision. 26 students submitted their innovative ideas for the new talent contest of the Nuremberg toy fair. The three winners were headed by Angela Corrado from the U.S. followed by Lena Mühl from Germany and Wanhyun Ko from South Korea. They share prize money amounting to 2,250 euros.  From 28.01. - 02.02.2015 the winners' prototypes and designs of all candidates in the design contest are exhibited in the Passage Hall 3A/4A at the Spielwarenmesse® in Nuremberg.

The 13 students each from the Burg Giebichenstein University of Art and Design, Halle and the Department of Design, Anhalt University of Applied Sciences, Dessau will be present at the première. The Wooden Toys Group of the German Toy Industry Association initiated and sponsors the Design and Material Talent Contest organised by Spielwarenmesse eG.

Tommorow's toys

The assignment tackled by the young toy designers was: what might toys for children aged 0 to 3 look like in 2020? Ernst Kick, Chief Executive Officer, Spielwarenmesse eG, encouraged the students to explore new horizons: "Students, especially, have the freedom to leave well-trodden paths and develop new design approaches." An opinion shared by the Chairman of the Wooden Toys Group, Wolfgang Schühle: "Manufacturers of traditional toys must also think about the potential offered by future products. This includes experiments with sustainable future-focused materials and the ideas of a young generation of designers."

The ideas were assessed by a jury of seven members, among them Werner Aisslinger, owner of Studio Aisslinger in Berlin and Germany's Designer of the Year in 2014 and Lars Quadejacob, long-standing Editor-in-Chief of the trade magazine 'Design Report'. Lutz Dietzold, Managing Director of the German Design Council in Frankfurt and spokesman of the ToyDesign 2020 jury, summed up the submitted works: "Future generations of children and parents can look forward to a creative generation of designers. We had the unenviable task of selecting the best of many excellent submissions. Toys are an utterly fascinating area and ideal for young designers, because combining function, design and a high fun factor for small children is a real challenge and a great deal can be learned from the exercise."

Award presentation ceremony Toy Design 2020
Award presentation ceremony Toy Design 2020
Award presentation ceremony Toy Design 2020
Award presentation ceremony Toy Design 2020
3rd place ZooMix by Wanhyun Ko (KR) Burg Giebichenstein
2nd place Musil by Lena Muehl (DE) Burg Giebichenstein
1st place Imagine Fort by Angela Corrado (US) Fachbereich Design Dessau / Industrial Design department - Rochester Institute of Technology (US)
Ernst Kick, CEO of Spielwarenmesse eG, Wanhyun Ko (KR) Burg Giebichenstein, Angela Corrado (US) Fachbereich Design Dessau / Industrial Design department - Rochester Institute of Technology (US), Lena Muehl (DE) Burg Giebichenstein
Award presentation ceremony Toy Design 2020
2nd place Musil by Lena Muehl (DE) Burg Giebichenstein, 1st place Imagine Fort by Angela Corrado (US) Fachbereich Design Dessau / Industrial Design department - Rochester Institute of Technology (US), 3rd place ZooMix by Wanhyun Ko (KR) Burg Giebichenstein
Professor Karin Schmidt-Ruhland, Burg Giebichenstein, University of Art and Design Halle
Professor Bernd Hennig, Dessau Design Department, Anhalt University of Applied Sciences
Lutz Dietzhold, Managing Director of the German Design Council, Frankfurt

And the winners are...?

The jury selected three winners from a total of 26 candidates. Angela Corrado took first place with her 'Imagine Fort' concept. The American spent her semester abroad in Department of Design at Anhalt University of Applied Sciences, Dessau and has since returned to the Industrial Design department - Rochester Institute of Technology in the USA. Second place went to 'Musil' by student Lena Mühl and third place to Wanhyun Kofrom South Korea, with his 'ZooMix' concept. Both study at the Burg Giebichenstein University of Art and Design, Halle.

The jury consisted of:

  • Werner Aisslinger, owner of Studio Aisslinger, Berlin
  • Lutz Dietzhold, Managing Director of the German Design Council, Frankfurt
  • Ines Frömelt, Chief Designer, Habermaaß GmbH, Bad Rodach
  • Tom Heim, CEO, Pamper24 GmbH & Co. KG, Neustadt
  • Lars Quadejacob, long-standing Editor-in-Chief of the trade magazine 'Design Report' in Leinfelden-Echterdingen
  • Katharina Redmonds, PR Manager, Lego GmbH, Munich
  • Ulrich Texter, Editor-in-Chief of the trade magazine 'Planet Toys', Bad Iburg

The contest is open to exhibitors of other product groups who wish to support young talented designers.

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