Spielwarenmesse: Video: LicenseTalks 2019 – Toys, technology and licensing

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Video: LicenseTalks 2019 – Toys, technology and licensing

from Spielwarenmesse eG

In this presentation, Matthew Beecher, Steve Ekstract and Sam Ferguson illustrate how toys, technology and licensing are becoming one and offering customers a unique play experience.

Licensing industry trends are leading to the formation of a comprehensive entertainment franchising system. Experts Matthew Beecher, Steve Ekstract und Sam Ferguson speak at the Spielwarenmesse® 2019 about trends in new and innovative consumer products and how characters are being brought to life through storytelling. They focus on the coming together of video games and toys and take a look at the features of cooperation with major partners. They also explain the importance of always including influencers and own communities.

During LicenseTalks, these speakers address the following:

  • Coming together of video games and toys
  • Creation of innovative consumer products
  • Cooperation with major partners
  • How games are becoming a giant entertainment franchising system

LicenseTalks 2019 - Toys, technology and licensing
 

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Spielwarenmesse eG

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