One of the main reasons why unicorns are becoming so popular is due to new movies and shows that are being launched in 2017. In Despicable Me 3, in theaters since June, there is a cute scene with a little girl believing unicorns are real. My Little Pony: The Movie will hit in theaters in October. Nella the Princess Knight is a show on Nickelodeon in which a princess-knight rides on a glamorous unicorn.
Some companies have already acquired licenses related to unicorns and mythical creatures. MTW Toys presented its lighting unicorn based on the movie Despicable Me at the last Spielwarenmesse®. Very appealing as well were the wonderful line of figures by Schleich based on the mythical characters from the movie Bayala.